Mari Novoa AMFT

Accepting Clients

I specialize in working with young adults, professionals, and parents navigating career burnout, self-worth, and major life transitions.

Associate Marriage & Family Therapist in , CA
Supervised by Saul Salmeron LMFT

Free Initial Consultation

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Free 15-minute call, no obligation.

Services

  • Individual
  • Couples

About My Clients

Are you feeling exhausted by career burnout, high expectations, or balancing cultural identity with personal goals? Whether you're navigating workplace stress, parenthood, or self-worth, you don't have to carry it all alone. As a bilingual, bicultural therapist with over 10 years of experience in corporate HR, I work with young adults, professionals, and parents who are ready to bridge the gap between surviving and thriving. Let's build real strategies that honor your true identity.

My Background and Approach

As an Associate Marriage and Family Therapist (AMFT #135518), bicultural woman, and mother, I bring an active, warm, and collaborative approach to therapy. I don’t just sit back and nod—I work alongside you to unpack sticky emotional patterns, leverage your innate strengths, and help you reach meaningful goals. My background includes over a decade in corporate HR, giving me a deep understanding of workplace dynamics, executive stress, and life transitions. Therapy with me is grounded in cultural awareness, meaning you won't have to explain your values or background to be taken seriously. IN-NETWORK INSURANCE ACCEPTED (via licensed supervision): • Aetna, Cigna, Optum, Carelon, and Blue Shield of CA • Anthem (via Headway) • Private pay & sliding scale available I offer virtual therapy across California with immediate availability. Reach out today to book a free 15-minute consultation!

My Personal Beliefs and Interests

I believe that therapy works best when you feel fully seen, respected, and valued for who you are. As a bicultural woman and mother, I recognize how deeply our upbringing, cultural expectations, family roles, and systemic factors influence our mental health. You shouldn't have to shrink or code-switch to receive quality care. My practice is grounded in a culturally responsive, anti-racist, and neurodiversity-affirming framework. I am dedicated to creating an inclusive, compassionate, and non-judgmental space where individuals, couples, and parents from all backgrounds feel safe to show up as their authentic selves.

Techniques I Use

Specialties

Cognitive Behavioral Therapy (CBT) Culturally Sensitive Therapy Person-Centered (Rogerian)

Other Techniques

  • Cognitive Behavioral Therapy (CBT)
  • Culturally Sensitive Therapy
  • Humanistic Therapy
  • Mindfulness-Based Cognitive Therapy (MBCT)
  • Relational Therapy
  • Solution Focused Brief Therapy
  • Person-Centered (Rogerian)

Issues I Treat

Specialties

Anxiety Career Counseling Racial Identity

Other Issues

  • Aging Concerns
  • Anxiety
  • Burnout
  • Career Counseling
  • Depression
  • Divorce
  • Family Conflict
  • Grief or Loss
  • Historical/ Intergenerational Trauma
  • Obsessive Compulsive Disorder (OCD)
  • Parenting
  • Racial Identity
  • Relationship Issues
  • Self-Esteem
  • Women's Issues

Client Focus

Languages
Español

Qualifications

Supervision
Supervised by Saul Salmeron LMFT · 129462
Years in practice
4 years

Insurance Plans Accepted

  • Aetna
  • Cigna
  • Blue Shield of California
  • UnitedHealthcare (Optum)

I offer online counseling in the following states:

Hours & Availability

New clients welcome
Currently accepting new clients
Telehealth
Available

At A Glance

  • Experience: 4 years of practice
  • Languages: Español

Reach out to Mari