Jeff Guenther on Feb 11, 2019
First things first. If you are already convinced that optimizing your therapist directory profiles will help you attract more clients (it will!!), scroll down and watch the video. The video is a 50 minute course that will guide you step-by-step on what changes you can easily make to attract more referrals from Psychology Today, TherapyDen and GoodTherapy. And it’s free. You don’t have to subscribe to anything. Just click play and you’re good to go. You’re welcome :)
If you do need to be convinced, then keep reading. I think by the end of this short article, you’ll be clicking play along with everyone else.
Therapist directories rank first in online searches. We all know this. And it’s a good marketing strategy to be listed on multiple sites. The monthly fees are worth it if you’re getting even just a few referrals that turn into regular clients. In fact, the return on investment from your small profile fee is huge if you can get a handful of referrals each month from your directory profiles. However, your profile will be skipped over if it doesn’t stand out and connect with your ideal client.
I run a local directory and a national directory. I have been in the therapist directory business since 2013. Because I run two directories, I get access to every single click on my websites. I can track each website visitor and follow their journey from the moment they land on the site, to the moment they reach out for an appointment. (Don’t worry, I can’t track their actual identities.) But I can take a step back and look at the big picture trends that have developed in recent years. And things have changed a lot. The way people are searching for a therapist and the issues they are selecting are evolving. And that’s what the video course is focused on.
If you optimize your Psychology Today, TherapyDen and GoodTherapy profiles to meet the expectations of today’s therapy seeker, you’ll be able to instantly resonate with your ideal clients. It’s not random. It’s scientific. And my course is 100% data driven. I have taken everything I’ve learned in the past 6 years and distilled it down into an easy to understand and digestible 50 minute video course.
It’s important to know how people are interacting with therapist directories. In the video, I’ll go over the most popular days of the week and times of day people are looking for a therapist online. I’ll go over the top mental health issues that are selected as well as the treatment orientations that people want their therapists to specialize in. Obviously, you should only select issues if you are competent in treating them and treatments if you have been trained in them. But once you see the list, it will give you insight into why you may or may not be getting more profile views.
You should also know that people are spending a lot of time looking through therapist profiles. They visit therapist directories an average of eight times before reaching out to a therapist. And then spend a lot of time reading all the content you post to your profile. Which means that it’s extra important that you put in the necessary time and care when crafting your profile. And wouldn’t it be easier for you if you knew exactly what kinds of profiles were resonating with therapy seekers? Of course it would. And that’s why you should watch the video course!
Also, I will address the controversy that I started years ago when I suggested that putting your dog in your photo will attract more client referrals. After sifting through more data, do I still support my claim? The only way to find out is to watch the video. If anything, I would like to take full credit for making Psychology Today, GoodTherapy and TherapyDen a million times cuter because of all the very good doggies that are now scattered throughout all therapist directory sites. You are welcome!
You probably know why it’s a good idea to choose an ideal client niche and stick with it. I don’t focus too much time on why it’s important. But take my word, and her word and her word, that it’s an essential thing to do these days. The video course is also built around attracting your ideal client. And from the data that I have collected, it’s super clear that if you hone in on a specific type of client, you will attract more referrals.
The tricky part, which I spend the most time on in the course, is what exactly you should write on your profile in order to resonate with your clients and positively influence them to reach out to you.
I break the writing part down into four segments. Psychology Today, TherapyDen and GoodTherapy all allow you to write an intro and three paragraphs of text. I break down why each content block is important and what you should address in each one. I provide you with examples, templates and formulas that you can steal from me. The most important content block is your two sentence intro. I basically write it for you in the course.
There are very specific ways you should be talking to your client. There are also specific ways and places where you should be talking about yourself. I go over all of this in the mini course.
So what are you waiting for?? Once again, this course is packed with super helpful info about how to attract more clients from Psychology Today, TherapyDen and GoodTherapy. It doesn’t cost anything and there is nothing you need to sign up for. If you have any questions about the course’s content, you can post them in the comments section on the youtube page.
Jeff Guenther, LPC, is a therapist in Portland, OR. He has been in private practice since 2005. Jeff is the creator and owner of Portland Therapy Center, a highly ranked therapist directory. Jeff, and his team, have launched a new progressive therapist directory, TherapyDen.